The International Pageant System is all about the platform. That is what makes our system so unique and impactful. We are looking for women who are serious about making an impact about a cause close to their heart. With the pageant right around the corner, I wanted to pass along some tips I have learned!
Starting with the name, make the title of your platform catchy. For instance, I named my ‘Ignite the Imagination with Books’. You want it to be something that the judges will not only remember, but also know what it is about at a high-level. You want to grab their attention with your title and stand out as much as possible. Often I would add “Access to New Books for Children in Need” on my paperwork so the judges knew actually what my platform was about.
Have a 30-second elevator pitch. You will be asked about your platform in many different settings by many different people. You want to be able to tell someone in 30 seconds or less what your platform is, why it is important not only to you but also to them and what you are doing to support your platform. Nothing longer than 30 seconds though. Spend some time crafting that elevator pitch and memorize it so you can repeat to anyone at any time. Stats, stats, stats! Have a list of 10 statistics that you memorize and can pull into any conversation you are having about your platform. Add a couple statistics to your elevator pitch and you will sound very knowledgeable about your platform.
Blog…social media…blog…social media…repeat!! You have to show the judges how serious you are about your platform. Starting as soon as possible if you haven’t already get on social media, create your own website and start promoting your platform. I was blogging about twice a week, six months out before the pageant last year. I blogged about events I was doing to support my platform, statistics about my platform, ways to support my platform, basically anything related to my platform. You want the judges to be able to look at your social media accounts and website and know in two seconds what your platform is and how serious you are taking it. Creating a website isn’t as overwhelming as it seems at first. I knew nothing about creating websites and I created my entire site myself. It was a lot of work, but so much fun and extremely rewarding when it was complete.
Have a game plan that includes a strategic marketing plan and be unique! Have a very specific plan as to what you want to accomplish if you were given the opportunity to be Mrs. Minnesota. Be specific! When you list fundraisers you are hosting, give all the details possible – where, when, sponsors, etc. If you are traveling and speaking out on your platform, list when and where those events will be held. List all the contacts you are making and what they will be doing to help your platform. Create something unique that stands out. For instance, I created a mascot to come with me when I distribute books to kids and developed a smart phone application for parents that promoted the importance of literacy in the first five years.
You love your platform and it is near and dear to your heart for a reason. Know that why and get it out as much as possible. The more the judges know how important your platform is to you the more they will know how serious you will be about sharing it with the world. Partner closely with your non-profit, get to know them and what their goals are and align them with you. Working your platform is incredibly rewarding and fun – the sky is the limit…go make your impact!!
Your 2015 Mrs. Minnesota International